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ALTER EGO IS A REVOLUTIONARY NEW COMPANY THAT OFFERS AT-HOME HAIR DYE AND HAIR CARE PRODUCTS. ALTER EGO IS LOOKING FOR INNOVATIVE DESIGNS TO HELP LAUNCH THEIR LATEST PRODUCT LINE INCLUDING HAIR DYE AND TREATMENT PRODUCTS. PACKAGING SHOULD BE EYE-CATCHING YET PRACTICAL, EMPHASIZING BOTH FORM AND FUNCTION IN ORDER TO CREATE A VISUALLY APPEALING PRODUCT LINE THAT COULD CAPTURE THE ATTENTION OF YOUNG WOMEN IN THE AGE OF 16 - 26.